Guided by the business philosophy of "sustainable management, robust growth, pioneering innovation, and harmonious win-win cooperation," Meike strives to create a fashionable, casual, and trendy lifestyle for society and its target consumers. We aim to infuse our own leisurely and stylish flair into everyday life, transforming ordinary, down-to-earth living into a vibrant fashion statement and becoming a true embodiment of leisure and trendiness. Life originates from nature and is shaped by fashion trends—let Meike serve as the nexus where nature and fashion converge, and become your fashion lifestyle advisor, helping you navigate the world with style and grace.

Target consumer group: The fashionable and expressive younger generation, who have their own distinct personal styles. They are passionate about life, eager to embrace and express their youthful energy. They are individualistic, intelligent, ambitious, boldly assertive yet grounded and composed; they value sophistication while maintaining a strong sense of attitude. They savor life, live joyfully, and remain relentlessly proactive.
Product Style: The Meike brand embodies a vibrant, dynamic, healthy, and fashionable aesthetic—reflecting a positive, uplifting, and sunny attitude toward life. Through dazzling colors, cutting-edge fashion designs, and a strong emphasis on technological and material textures, Meike offers its core consumer base a diverse and colorful lifestyle that celebrates a hopeful future.